![]() ![]() They are enforcing end-to-end encryption for their apps. Been Choice used a technique which saw web traffic re-routed through a VPN (virtual private network) to its servers where it performed a deep packet inspection to remove the ads within apps. It also claimed to be the first to block ads in the Facebook app. ![]() One app, Been Choice, which is part of Apple's sweep, claimed it could even block ads in apps in Apple News, which would interfere with a small but growing revenue source for the Cupertino-based company. On the face of it, it had seemed bizarre that Apple had approved such ad blockers in the first place, even aside from the clear privacy concerns. It only affects apps that installed root certificates on user's phones, which included some ad blockers and other apps. The Safari team, however, had created a secure way to block content, which doesn't allow for the ad blockers to track user behavior. Popular ad blocking apps that block ads on Safari, including Crystal and Purify, are not affected by Apple's latest move. Apple's problem is that by doing so, these kinds of apps (ad blockers, and some others) had sight of everything a user was doing online, from browsing to making purchases. Most just block ads on the Safari web browser, but some developers took the idea further by creating apps that installed root certificates in order to block app-based ads. It often indicates a user profile.Īpple's iOS 9 operating system saw the company approve ad blocking apps for the first time. Account icon An icon in the shape of a person's head and shoulders.
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